2020 COVID Related Share Price Dip And New Traders

At the start of 2020 a number of UK shares dropped significantly because of COVID 19 and a number of people who were at home and still getting paid started buying shares for the first time.

Inevitably this will have meant that some people will have got lucky and guessed the right shares to buy.

If that is you it is probably worth considering if you really did make a well-considered decision or did something that seemed obvious to you and it has turned out well? If it really was that obvious then why was the price so low?

Or even worse are you the person who signed up to "a betting site that give away free bets to get the customer hooked and are still there and its not going well?"

If you didn't buy shares and are regretting it and are tempted to jump in how then beware that not all is as it might appear.

One other thing to note, if you just looked at a share price graph and thought wow and didn't buy the shares you are probably unaware that you might not have been able to buy them anyway. There are a number of companies that I looked at and was unable to buy shares in at known price, I even went as low as £250 worth.

By now, 20 July 2020, a lot of the obvious over selling has been recovered so there is now a reason why the current prices of companies like Saga, Easyjet or PurpleBricks are where they are.

All have share prices that could easily double as this would only bring them back to well under their recent peaks. Or they could remain where they are or drop as the costs of staying in business becomes more apparent and have in fact doomed the company or at least its current shareholders.

You have to dig more deeply than the headlines but many companies have been taking on significant debt, using VAT payments that the government has deferred as working capital or doing big share issues.

Often this takes time to really register on a share price, one day the market doesn't care, the next an unstoppable sell off takes place.

A recent while back Countrywide had this happen to them and after a while with the shares languishing at a few pence the management did a share consolidation. For every 50 shares in circulation they cancelled the shares and gave the owner 1 new share. This means that all the shareholders still owned the same amount of the company but instead of each share being worth 2p they were worth a one pound and to the casual observer still have a lot of value.

Barclays, Lloyds and HSBC are also sitting at around 60% of their start of the year prices having dropped to around 40%.

What about Superdry and Ted Baker? Both own brand fashion retailers who were in big trouble at the start of the year possibly because the brand is now tired. Again a graph says a four fold return, but if the brand is tired then the price is staying where it is now.

2020 Is Very Different From The 2008 Banking Led Crash

The 2008/2009 banking lead crash was in my view a very different situation to the 2020 COVID led issues, in 2008 most businesses were pretty much unaffected they carried on doing what they were doing and mostly the share price drop was just not that reflective of their business.

2020 is different because it is the business that is affected and the share price drop is mostly reflecting the new circumstances.

Companies that you might have thought of as being at the top of the chain and secure suddenly became vulnerable and many of these companies passed the pain down the supply chain.

Some of this was reasonable, if you are an airline and you have a contract for a minor service to your engines every 200 flights and you aren't making any flights then you won't need the service. But this is still painful for the company that expected to be doing the servicing.

Other cases were much less reasonable, such as not paying for goods or services received.

As so much of this pain was coming from the top of the customer chain it is almost inevitable that fairly viable business further down the chain would go out of business taking some of their suppliers with them.

If this is allowed to happen in any quantity then indirect suppliers, car dealers, bike shops and cafes will also be brought down as their customers can no longer afford their services.

The Chain That May Be Worrying The Banks And The Government

The Government is well aware of the risk described below and has thrown a lot of money at a lot of businesses with both grants and guaranteed loans to try and avoid this sort of collapse.

Yet it far from clear if this will be successful.

  • if British Airways stops flying its Airbus A350s then

  • the Rolls Royce Trent XWB-97 engines don't run,

  • so nothing needs replacing or servicing,

  • nobody needs to provide food for the flights,

  • the airport closes down.

  • the catering company closes down.

  • nobody needs taxis to the airport.

  • and Rolls Royce jet engine business goes out of business.

  • the car dealer providing vehicles to the people at RR Derby who were made redundant closes.

  • as does the cycle shop which used to sell £4k carbon fibre bicycles.

  • one of these made redundant can't afford the rent on their house owned by someone with a buy to let mortgage.

  • the person with the buy to let mortgage defaults on this as well as his car payments as he was using those to keep the house.

  • So he stops going to the pub/restaurant.

Okay this is a bit dramatic but the UK government has been very quick with loans but that hides a problem.

How have so many business get to point where despite having their wages paid, a rates freeze and in many cases a cash grant they still don't have the reserves to survive without a loan?

In some cases this was a result of prioritising expansion over creating a reserve but in many cases it was because the business was just about viable or not really viable but the owners didn't want to close it down.

These businesses now have another loan to repay and quite possibly reduced sales as people have become used to not having whatever it was they provide. Clearly there will be a temptation to increase prices, but this is a huge risk that the rise may not be accepted.

Clearly there is a huge risk of a massive increase in bad debt from all groups of customers, personal, small businesses, medium sized businesses and big businesses unlike 2008 all sectors of the economy are being affected.

Work From Home - How Long Until It Causes Customer And Staff Loss?

Working from home has started being reported as a wonderful thing for businesses, the way forward etc.

With a past as an IT contractor I have a long term perspective of staff working at home and it is very different from the current hype.

  • Inefficiencies start to develop as people need an immediate answer and the person that can provide that answer is not accessible.

    This is similar to organisations that have flexi time with wide start and end times, a lot of time is lost sending and answering emails and swapping between tasks as the information needed to complete a task that would be a 30 second chat holds you up for hours.

  • Knowledge doesn't get shared within an organisation, in a office there is a continual background exchange of problems, solutions and new ideas. This can't be replaced with a computerised knowledge database or a weekly/monthly meeting.

  • Training of new staff really starts to suffer, if the core of the people doing the job are at home how do you train new staff?

    Recruiting of staff becomes an issue if you require employees to work from home as many can't or don't want to.

  • If people aren't usually required to come into work they get out of the habit of doing so, if the working day starts at 9:00 resentment starts to build up if people are required to be in the office by 9:00 for a one off meeting. The time spent travelling to work start to be seen as part of the working day.

    People even lose the ability to get into work, if they have to go to work every day then they buy a car, bike etc or catch a train or bus. If you work from home you may see the car or bike as a wasted expense and sell them, and if people don't use the train and bus services they will be phased out.

    Recruiting of staff becomes an issue if you require employees to work from home as many can't or don't want to.

  • IT security becomes a massive issue, both ensuring that equipment that is shared with personal use is secure and that "little Johnny doesn't delete a few customer accounts while mum/dad have gone to put the kettle on".

At the moment people are tolerant of being shunted from one place to another and mobile calls that drop out, but that won't last forever. Especially among customers who have been excluded from the governments paid holidays that many have been enjoying.

Grants Aren't Usually Tax Free

A lot of smaller businesses were given grants of £10k or £25k, via the Small Business Grant Fund and Retail, Hospitality and Leisure Grant Fund and often this money was gone in a flash. It is unclear how many business realise that this is taxable income HMRC not a freebie.

Suddenly these grants are looking a lot less helpful.

UK National Debt And Paying Public Sector Workers

If the idea that the private sector has sustained semi-permanent big job loses can the government borrow enough to fund significant job growth?

This question has two parts, can it borrow enough money to do so? The answer is not obviously yes not only is the UK national debt high, there is every expectation that tax revenue is going to be down in 2020-2021 meaning borrowing more just to stay even.

Would these job creation programs actually be anything other than another plaster until the next general election and possibly another person's problems?

A lot of the high value jobs may have gone because of a lack of demand, so if you invest in a hypersonic plane project that will get people from the UK to the USA or Australia in an hour or two and succeed what then?

You make the fleet of the already indebted airlines obsolete and the few planes that you do sell don't outweigh all the jobs that you have just wiped out.

Year National
Debt million

Number Tax
Payers (thousands)
National Debt
Per Taxpayer
2000 £319,081 29,300 £10,890
2001 £320,351 28,600 £11,201
2002 £351,307 28,900 £12,156
2003 £381,390 28,500 £13,382
2004 £438,824 30,300 £14,483
2005 £480,463 31,100 £15,449
2006 £514,192 31,800 £16,170
2007 £649,882 32,500 £19,996
2008 £2,187,459    
2009 £2,301,881 30,600 £75,225
2010 £2,304,638 31,300 £73,631
2011 £2,286,069 30,800 £74,223
2012 £2,244,808 30,600 £73,360
2013 £2,266,341 30,400 £74,551
2014 £1,841,949 30,700 £59,998
2015 £1,873,708 31,000 £60,442
2016 £1,971,626 31,200 £63,193
2017 £2,001,191 31,200 £64,141
2018 £2,075,122 31,600 £65,668
2019 £2,118,864 31,400 £67,480

The 2019 debt number represents about 82% of GDP so the UK's national debt after adding in the £300m or so spent on Job Protection will now be greater that its GDP.

Whether a country cares about national debt to GDP is another question as Japan's was 2.37:1 in 2019 but most "Western Economies" are around 1:1.

There is a big fudge in the UK numbers though as government bonds bought by the Bank Of England as part of the Quantative Easing programs covers nearly £750bn of the total debt.
Navigation & Details